THE VALUE OF CREATIVITY

When we think about “creativity”, we all think we have a clear idea of what it is about; but are we sure we know exactly?

Creativity is by definition an intangible value, difficult if not impossible to fully describe, and this gives rise to numerous misunderstandings about its real importance within the project.

Indeed, in some it may be formed the idea that creativity is a negative factor, almost an “obstacle” to the development of… Read more »


Renewable energies & new design visions

In recent years, the acceleration we have witnessed, in the field of renewable energy and technologies for sustainability, is prodigious: every day we see the launch of new revolutionary engineering applications, which give us the idea of ​​being at the dawn of a new revolution, a new era whose effects are still unpredictable, but which will lead us, in the near future, to a fully sustainable industrial production and consumer society.

Consider, for… Read more »


HUNTER OR FARMER?

Nowadays, managing and planning the activities of a company cannot be reduced to answering the question that gives the title to my intervention

In the strategic planning of a company one can be aggressive, HUNTER, by making significant investments in infrastructures, promotion activities, hiring and training of personnel, and reducing the tariffs of the services offered as much as possible. The first goal, in this case, is to expand the commercial base and acquire new… Read more »


The positive legacy

The rapid and unexpected emerging of new needs, linked to the continuing Coronavirus emergency, has forced companies operating in the world of design and automotive to deeply rethink their internal processes.

Model 5 has taken up this challenge as an opportunity to perfect its organization and accelerate a transition to innovative ways of working (remote and home working).

In just a few months, Model 5 completed an exceptional effort of innovation, which involved several business… Read more »


Model 5 with SPD | Scuola Politecnica di Design

The final presentation of the Master in Car Design of SPD – Scuola Politecnica di Design of Milan took place in December 2020. The course is one of the most important Masters in Car Design at international level, with the patronage and direct supervision of prestigious brands such as Lamborghini, Audi, Bentley, Volkswagen and from this year Genesis. 

Model 5 has been a partner of SPD for several years and this year Prof. Daniele Cremona had in charge the SubD Modeling and VRED Virtual Presentation Course, providing… Read more »


DESIGN WILL CHANGE THE WORLD (AGAIN)

article by Marco Tonin

The year that has just ended was a year of great upheavals, which affected every aspect of our life, and obviously this also affected the world of design.

Many acquired certainties have failed, new organizational models and new ways of working have emerged: almost everyone agrees that, even when the emergency is over (hopefully soon!) “The world will no longer be what it was before” and this is probably true.

While… Read more »


Model 5 | New Headquarters

Continuing on a progressive growth path, Model 5 inaugurates the new operational headquarters in Orbassano. An important investment, which achieves a qualitative leap in the company’s ability to support customer needs more and more fully.

Main features of the new offices:

total area of approx 560 square metersup to 30 workstations3 independent work areas, so to host different projects and clients simultaneouslydedicated area for customer resident managersmeeting room for presentations and videoconferencesrecreation and dining area,… Read more »


3D AUTOMOTIVE MODELING: PERSPECTIVES FOR THE FUTURE

Article by Marco Tonin

If we compared the range of a large car manufacturer like Mercedes, at the end of the 80s and today, we would find that then it basically had 4 product lines (C-Class, E-Class, S-Class, SL-Class) while today they are at least 15, perhaps more, and the same applies more or less to all manufacturers.

Furthermore, this growing number of models is also updated and replaced more and more rapidly, causing an… Read more »


Model 5 Genesi at Salone dell’ Auto di Torino 2016

Siamo lieti di invitarvi tutti alla presentazione ufficiale di Genesi, la prima concept car creata da Model 5. Salone dell’ Auto di Torino – Parco Valentino – 8/12 Giugno 2016.     We are pleased to invite you all to the official presentation of Genesi, the first concept car created by Model 5.  Salone dell’ Auto di Torino – Parco Valentino – 8/12 Giugno 2016.